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The Client

The Association of Advertisers in Ireland (AAI) is the only organisation solely focused on representing and furthering the interests of advertisers in Ireland. It is the authoritative voice of industry on issues of concern to advertisers, both at a national and EU level.

The Project

Jim Power completes a barometer measuring advertising expenditure trends against GDP and business confidence, as well as the wider impact of advertising on the Irish economy.

The Result

“Jim has recently written reports for the Association of Advertisers in Ireland (AAI) to create the AAI/Nielsen Barometer comparing trends in advertising spend against those of the economy. Throughout the project Jim has been quick to understand the issues in question and suggest approaches and requirements to help present the data clearly.  He is very organised and a pleasure to work with.”

Su Duff, Head of Business Development, Association of Advertisers in Ireland